Friday, August 24, 2007

The Proton Persona Commercial: What Does It Imply?

Watch this and tell me what do you think about it:

The gist of the commercial that I get is the robot shutting up the engineer and the background lullaby tune, ending with the cloth covering the car. Does it imply that we should just shut up and buy the (auto-window-failure-defects-you-name-it) car or else they will close shop?

Meanwhile, the talks with VW is expected to complete by year end. But will it be completed with just RM 1 and call it as 'soft-sale'?

Malaysia sets December deadline to complete Proton, Volkswagen talks
Posted: 23 August 2007 2302 hrs

KUALA LUMPUR : Malaysia is keen to wrap-up ongoing alliance talks between troubled automaker Proton and German auto firm Volkswagen by the end of the year, a top minister said on Thursday.

"The good news is we are still talking. Things are happening. Discussions are on-going (and) hopefully we will resolve it soon," Nor Mohamed Yakcop, second finance minister, was quoted as saying by Bernama news agency.

"That is a reasonable target," he said when asked if negotiations could be completed by year-end.

Nor Mohamed's remarks come after Prime Minister Abdullah Ahmad Badawi said last week that Volkswagen was studying Proton for a possible strategic pact that would help save Malaysia's national carmaker.

Proton needs foreign technical expertise to stem a sharp decline in market share and to cut losses.

Proton and Volkswagen met for a third time in Germany recently, after talks in Thailand and the United States.

State investment arm Khazanah Nasional is the controlling shareholder in Proton, with a 42.74 percent stake. State pension fund EPF and national oil firm Petronas own 12.07 percent and 8.84 percent respectively.

Khazanah's managing director Azman Mokhtar has set the end of this year as the "overall deadline" to clinch a deal.

Proton last year lost its status as Malaysia's biggest-selling automaker to home-grown rival Perodua and recently reported larger-than-expected net losses of 591.36 million ringgit (172.4 million dollars) for the year to March 2007. - AFP/de

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